FOR IMMEDIATE RELEASE
As small businesses increasingly use artificial intelligence to serve customers, write emails and manage orders, few owners realize that every AI request consumes electricity in a data center.
Soulcraft, a San Francisco-based AI technology company, has launched “Make AI Greener,” a free guide to help small businesses choose AI tools that are more efficient, affordable, and environmentally responsible.
The campaign encourages business owners to ask every AI provider three questions:
Where does your electricity actually come from?
Who independently verifies your environmental claims, and can I read the report?
How do you prevent my AI from wasting energy and money?
The guide explains how renewable power, independent environmental verification, and efficient software can reduce both energy consumption and operating costs.
“Small businesses have more power than they think,” said Alexis Snelling, co-founder and CMO of Soulcraft. “When thousands of business owners ask where their AI provider’s electricity comes from and how efficiently it is being used, the technology industry has to listen. The cleaner choice and the more affordable choice are often the same.”
The campaign follows California’s adoption of new legislation addressing data center water use, electricity, grid upgrades, clean-energy standards and costs to ratepayers. While the state establishes expectations for the infrastructure powering AI, Soulcraft’s guide helps small businesses establish expectations for the technology they purchase.
Soulcraft is asking people to share the guide with at least one small business owner, creating a ripple of better-informed choices across Main Street.
The free guide is available at soulcraft.com/blog/main-street-can-make-ai-greener.
Media Availability
Alexis Snelling is available for on-camera and telephone interviews to discuss practical ways small businesses can reduce the financial and environmental costs of AI.
About Soulcraft
Soulcraft builds AI that works like a team, not just a chatbot. Under the promise “Create. Operate. Scale,” its products help creators bring ideas to life, businesses manage operations and developers build on fast, efficient AI. Soulcraft’s platform includes Workshop for creating, Venue for operating, Brainy for scaling and Anima, a team of AI advisors and collaborators working across every product. Soulcraft is designed to keep customer data under their control while running lighter on the planet, powered by 100% hydropower.
Learn more at soulcraft.com.