The Team

Soulcraft gets built by people who have poured the candle, given the cut, written the book and filled the room themselves. Here’s everyone.

Board of Directors

Where the decisions land.

Investor relations →

David Snelling
David Snelling

CEO · Founder · Board Director

Director

30+ years in AI, NLP, Search, and Planet Scale Data. 30+ patents. Giving humans and AI the tools to create in harmony.
  • 30+ Patents
  • 30+ Years AI/NLP
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Alexis Snelling
Alexis Snelling

CMO · Founder · Board Director

Director

Forbes-recognized entrepreneur. Community builder for 10,000+ founders. Championing tools that put humans at the center of AI.
  • Forbes Recognized
  • 10K+ Founder Community
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Josh Foreman
Josh Foreman

Creative Director · Board Director

Director

30 years in multimedia storytelling and video game development. Bringing creativity to human-AI collaboration.
  • 30 Years Multimedia
  • Game Development
LinkedIn

Advisors

Barry X Lynn
Barry X Lynn

Founder · Advisor

Serial innovator. Former Wells Fargo CIO, 70M+ customers. Decades bridging enterprise scale with emerging technology.
  • Former Wells Fargo CIO
  • 70M+ Customer Scale
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Daren Nitz
Daren Nitz

Legal Advisor

USC Law. Startup general counsel. VC investments and M&A expertise.
  • USC Law
  • VC & M&A
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Ron Perry
Ron Perry

Operations Advisor

Operations executive. Chief Operating Officer of Wicks & Whiskers.
  • COO, Wicks & Whiskers
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Dani May Red
Dani May Red

Creative Advisor

Model, screen performer and recording artist. Founder of Daniland, the first creator venue on Soulcraft. A working professional across fashion, film and music, and a mentor to the creators coming up behind her.
Zachary Rosenberg
Zachary Rosenberg

Marketing Advisor

Media industry veteran. thinkLA Leader of the Year. Digital strategy and brand growth.
  • thinkLA Leader of the Year
  • Media & Brand Strategy
LinkedIn
John Russo
John Russo

Sales & Partnerships

Enterprise sales leader. Former DigitalOcean. Cloud infrastructure and strategic partnerships.
  • Former DigitalOcean
  • Cloud Infrastructure
LinkedIn
César Bocanegra
César Bocanegra

Operations Advisor

Wharton MBA. Operations executive scaling enterprises. Caltech Alumni Board.
  • Wharton MBA
  • Caltech Alumni Board
LinkedIn

Why we build

Perfect memory. Meaningful relationships. Genuine understanding.

Our goal is to make technology more human — not by mimicking people, but by giving your tools the ability to remember, collaborate, and truly understand the context of everything you do together.

Ambassadors

Bernie
Bernie

Make AI Greener Ambassador

The Fillmore's first Goodest Pet, Bernie hands out daily high fives 🐾 & helps local shops use AI that's greener, smarter and kinder to their budgets.
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